TBE's Fall Harvest Festival Branding & Design

Directed art and design for TBE's annual Fall Harvest Festival, including print and digital promotional material as well as visual identity, elevating awareness and capturing the seasonal spirit.
Temple Beth Elohim
Art Direction Graphic Design Branding

Pumkin Spice, but not basic.

I think this project really put me in the mood for fall. I started designing print material for this back in July- so I think I was ready for PS season faster than the average Karen.

For this project, I worked with a committee of TBE'ers. Our goal was to create a fun, family friendly festival to celebrate Simchat Torah. So bold, vibrant fall colors and clean typography was a must. After our first meeting, I put together a branding guide to review with the team.

Proposed branding for the Fall Festival.

After approval, we started planning all of our promotion, print, and event collateral. Overall, I designed: 

  • Sandwich Board Maps
  • Event Maps
  • Promotional Poster Boards
  • Promotional Concert Posters
  • Custom Printed TBE Tote Bags
  • TBE x Life is Good t-shirts
  • Social Media Posts
  • Event signage, ex: Raffle Ticket Prizes, Merch Table Collateral, Food & Drink Signage, & Activity Station Signage

The Map

The map was a bit of a challenge. Since most of our attendees would be Temple Members, we wanted to create a map that made sense to them, but was also legible for those outside our community.

It was also requested that we keep it simple, sweet, and family friendly.

Here's my first sketch, followed by my first draft.

First sketch of the Festival Map.

First Draft of the Fall Festival map.

Everything was drawn by hand! I used my Wacom tablet to trace over my original sketch, and to create some cute icons that represented our atrium, sanctuary, our sukkah, and food truck area.

It still needed a little something, so after a few meetings, it eventually turned into... this! Super proud of the final design.

Final Fall Harvest Festival Map.

Sandwich Boards

For these, I just redesigned my finalized map to read vertically. Here's the final design!

Sandwich Board Map design!

Print Promotional Material

I also designed a few pieces of print material to promote the Festival. These double sided, half page flyers went home with over 500 Rosh Hashanah orders from New England Country Mart.

I also designed 300 letter sized posters for folks to take home and put up on their fridge.

Promotional poster for the Harvest Festival.

We also had a 24x36in poster printed for our lobby that adverteised the event.

24x36in Poster Board.

Event Signage

As for festival signage, here's a sampling of some of the designs I created for the event space.

Raffle Signage

Since the Raffle was run by a different committee, I designed a cleaner, more on-brand looking design for their table. Here are some of the designs.

Check below for photos of my work in action at the event! 

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